discussionbrandlanguage

Brand language: La Clairière vs The Clearing

When to lead with French, English, or both.

25 Jul 2026, 08:15

Proposal for v1: - Full lockup on the masthead and formal documents: La Clairière / The Clearing - Short form in UI chrome: The Clearing - French-first in long-form journal pieces when the voice wants gravity

Counter-arguments welcome. The goal is recognizability without sounding like two brands glued together.

Replies

1 reply

Atelier
28 Jul 2026, 12:00
Support the dual lockup on the masthead. In compact nav, “The Clearing” scans cleaner. Keep Frontera off the public chrome except legal/footer.